We're Lucas and Adam. We met as teammates at Wake Forest, played baseball together through the College World Series, and shared one running frustration: why does eating clean have to feel like a punishment?

The products that were good for you tasted terrible. The ones that tasted great had ingredients you couldn't pronounce. We decided to fix that. Celo exists to make healthy eating convenient, and to inspire the next generation to actually care about what goes in their body.